This is not something new, indeed thousand of bloggers already earn a living with their blogs. Either become a part time writer or a professional blogger, one can optimized their online online via having a blog site.
Let say you are interested in fashion and makeup, its easier if you have a blogging site that blog down all your activities and tips info for your visitor. You can attend to events and put up some photo or video clips. Put up some makeup tips or products review, it would help others that searching for the similar product. Provide tutorial and information for free. Blog for free and earn via online advertising revenue.
You can join PPC network like google Adsense for example, or even Kontera or other PPC publishing program that offering you income per click through. Attract more visitors to your website, put up more interesting content for discussion, and encourage referring new visitors to your site.
Off course, you would get started slowly with few hundreds of income per month. Work on it, you will bring it to over thousand of dollars each month, and keep up enhancing your website and improve the click through ratio. From now on, you are a professional blogger that make a living online! 
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